Euroleads
The keys to successfull international campaigns
ASK YOURSELF THE RIGHT QUESTIONS
Realism, before anything else
Sprechen Usted Franglish ?...
Legal frames
Technical matters
Customs and Currencies
MAIN MARKETS
Realism, before anything else
- An emailing campaign towards African countries? Great idea, for sure, but before knowing wether your recipients have an email address, do they, at least, have electricity?
- A postage of 200 Pages catalogues to Japan ? good initiative, that is true… but are you ready to evalutate postage costs in billions? Targeting at least 5000 companies of 500 employees in Luxembourg ? This sounds like a well built strategy, but… a simple glance at a European map would have immediately shown you that there can’t be that much…
- Above listed examples are not the product of our insane imagination, these are cases to which we replied in the past!
- Our first recommendation : before any campaign start, and before defining a strategy, ask yourself the most essential questions..
Sprechen Usted Franglish ?...
- You speak English, right. And fluently, of course. But is English spoken in Germany? In Portugal? In Czech Republic, or in Russia….?
- If one answer to these questions is no, then, you know you cannot address everyone in English, and even if one would think that everyone is able to understand English, in reality, this is totally different.
- Despite of globalisation, English is not understood by everyone, not even by the majority, even in the business sphere.
- Respecting closely the linguistic peculiarities of your target will considerably increase your chances of success.
- Considering and using English as your unique communication language, your messages will, to the best, not be understood, and to the worst, they will be considered as spams.
- Our experience of local habits and uses allows us to give you the best advice to reach your objectives.
Legal frames
- A fax-mailing campaign to Germany? Yes, but this is illegal! A postal mailing to Spain using response lists? Legally impossible!
- A strategy developed from your own market is not necessarily exportable everywhere. Laws ruling privacy and data use, are unique to each country, any country can have a more restrictive legal scope, which has to be considered before any strategic definition
- Pay the maximum attention to laws ! Some advertisers paid a very expensive price for ignoring local legal threats. Before any rollout of a multinational campaign, let’s check together that your ideas can be exported.
Technical matters
- You plan to launch an emailing campaign towards Russia ? Very good… But are you able to relay Cyrillic encodings? Do you benefit from local ISPs certifications, in order to guarantee your campaign’s deliverability ?
- A postal direct mail to France? Nice project! But did you know that addresses must be printed on the right side of the letter, to avoid extra postage costs ?
- Technical aspects linked to the success of your campaigns depend on actors you chose. Without any local support, you increase risks, and lower your chances of profit.
- Our network of local suppliers, partners, prospecting agents, will ensure an optimal vision of any targeted country. In each country, we have a « local eye » that checks and validates your messages, improve them when necessary, thus ensuring ROI.
Customs and Currencies
- Your products are sold in €uros? This can be logical… But not for a Swiss, a Swedish or a British prospect…
- You wish to mail into Norway? No problem at all, but only after having paid the customs duties (as no, Norway does not belong to the EU!)
- These aspects may look really basic, and totally avoidable, but they can often be shelves, on which many mailers saw their hopes sinking…. Your ideas are excellent, they will even more be if we share them with you, at early stages of your strategy.
MAIN MARKETS
Our good points
A single contact, who integrates all components of your campaign.
- From lists sourcing to postal deposit, through consultancy and creative adaptations, Euroleads centralizes all necessary skills and solutions, to ensure the success of your DM actions.
A perfect knowledge of the market and its actors
- Since 1980, our 30 years of experience in setting up Direct Marketing campaigns, along with our 15 years expertise at international level, will guarantee an optimal approach of all your requests, and an adapted answer to all your questions.
A true recognition of the sector
- Euroleads is an active member of the SNCD (French DMA) and is also member of FEDMA, and plays an active role within these 2 professional authorities. Since 1980, Euroleads¬-Cible Adresses is synonymous with innovation and precision, guaranteeing the success of your campaigns.
